Novo is an honest and straightforward base textile, a wool product that follows on from the classic felt tradition. The contemporary, stylistically pure felt look of the surface is produced by a combination of yarn, weave and finishing using a strictly controlled fulling process. The colour range was developed with the intention of creating colours, which can be combined in many ways with use of strong accent colours. The range does, however, still contain the stable classics and ever-fashionable graphic colours such as black, grey, brown and blue. This fabric is environmentally friendly, Oeko-Tex certified and labelled with the EU Ecolabel.